Research

Publications

Heterogeneous Treatment Effects and Optimal Targeting Policy Evaluation
Günter J. Hitsch, Sanjog Misra, and Walter W. Zhang
Quantitative Marketing and Economics (2024), 22(), 115--168 Prices and Promotions in U.S. Retail Markets
Günter J. Hitsch, Ali Hortaçsu, and Xiliang Lin
Quantitative Marketing and Economics (2021), 19(), 289-368 TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands
Bradley T. Shapiro, Günter J. Hitsch, and Anna E. Tuchman
Econometrica (2021), 89(4), 1855-1879 State-Dependent Demand Estimation with Initial Conditions Correction
Andrey Simonov, Jean-Pierre Dubé, Günter Hitsch, and Peter Rossi
Journal of Marketing Research (2020), 57(5), 789-809 Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession
Jean-Pierre Dubé, Günter J. Hitsch, and Peter E. Rossi
Marketing Science (2018), 37(1), 22-53 The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption
Jean-Pierre Dubé, Günter J. Hitsch, and Pranav Jindal
Quantitative Marketing and Economics (2014), 12(4), 331-377 Matching and Sorting in Online Dating
Günter J. Hitsch, Ali Hortaçsu, and Dan Ariely
American Economic Review (2010), 100(1), 130-163 State dependence and alternative explanations for consumer inertia
Jean-Pierre Dubé, Günter J. Hitsch, and Peter E. Rossi
RAND Journal of Economics (2010), 41(3), 417-445 Tipping and Concentration in Markets with Indirect Network Effects
Jean-Pierre Dubé, Günter J. Hitsch, and Pradeep Chintagunta
Marketing Science (2010), 29(2), 216-249 What Makes You Click? — Mate Preferences in Online Dating
Günter J. Hitsch, Ali Hortaçsu, and Dan Ariely
Quantitative Marketing and Economics (2010), 8(), 393-427 Do Switching Costs Make Markets Less Competitive?
Jean-Pierre Dubé, Günter J. Hitsch, and Peter E. Rossi
Journal of Marketing Research (2009), 46(), 435-445 Rejoinder to Shin and Sudhir and to Cabral
Jean-Pierre Dubé, Günter J. Hitsch, and Peter E. Rossi
Journal of Marketing Research (2009), 46(), 451-452 Category Pricing with State-Dependent Utility
Jean-Pierre Dubé, Günter J. Hitsch, Peter E. Rossi, and Maria Ana Vitorino
Marketing Science (2008), 27(3), 417-429 Measuring long-run marketing effects and their implications for long-run marketing decisions
Bart J. Bronnenberg, Jean-Pierre Dubé, Carl F. Mela, Paulo Albuquerque, Tülin Erdem, Brett Gordon, Dominique Hanssens, Günter Hitsch, Han Hong, and Baohong Sun
Marketing Letters (2008), 19(), 367-382 An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty
Günter J. Hitsch
Marketing Science (2006), 25(1), 25-50 An Empirical Model of Advertising Dynamics
Jean-Pierre Dubé, Günter J. Hitsch, and Puneet Manchanda
Quantitative Marketing and Economics (2005), 3(), 107-144