Research

Working Papers

Experimental Evidence on Structural State Dependence in Demand
Sebastian Gabel, Daniel Guhl, Günter J. Hitsch, and Joe Kook

Publications

Heterogeneous Treatment Effects and Optimal Targeting Policy Evaluation
Günter J. Hitsch, Sanjog Misra, and Walter W. Zhang
Quantitative Marketing and Economics (2024), 22(), 115--168 Prices and Promotions in U.S. Retail Markets
Günter J. Hitsch, Ali Hortaçsu, and Xiliang Lin
Quantitative Marketing and Economics (2021), 19(), 289-368 TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands
Bradley T. Shapiro, Günter J. Hitsch, and Anna E. Tuchman
Econometrica (2021), 89(4), 1855-1879 State-Dependent Demand Estimation with Initial Conditions Correction
Andrey Simonov, Jean-Pierre Dubé, Günter Hitsch, and Peter Rossi
Journal of Marketing Research (2020), 57(5), 789-809 Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession
Jean-Pierre Dubé, Günter J. Hitsch, and Peter E. Rossi
Marketing Science (2018), 37(1), 22-53 The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption
Jean-Pierre Dubé, Günter J. Hitsch, and Pranav Jindal
Quantitative Marketing and Economics (2014), 12(4), 331-377 Matching and Sorting in Online Dating
Günter J. Hitsch, Ali Hortaçsu, and Dan Ariely
American Economic Review (2010), 100(1), 130-163 State dependence and alternative explanations for consumer inertia
Jean-Pierre Dubé, Günter J. Hitsch, and Peter E. Rossi
RAND Journal of Economics (2010), 41(3), 417-445 Tipping and Concentration in Markets with Indirect Network Effects
Jean-Pierre Dubé, Günter J. Hitsch, and Pradeep Chintagunta
Marketing Science (2010), 29(2), 216-249 What Makes You Click? — Mate Preferences in Online Dating
Günter J. Hitsch, Ali Hortaçsu, and Dan Ariely
Quantitative Marketing and Economics (2010), 8(), 393-427 Do Switching Costs Make Markets Less Competitive?
Jean-Pierre Dubé, Günter J. Hitsch, and Peter E. Rossi
Journal of Marketing Research (2009), 46(), 435-445 Rejoinder to Shin and Sudhir and to Cabral
Jean-Pierre Dubé, Günter J. Hitsch, and Peter E. Rossi
Journal of Marketing Research (2009), 46(), 451-452 Category Pricing with State-Dependent Utility
Jean-Pierre Dubé, Günter J. Hitsch, Peter E. Rossi, and Maria Ana Vitorino
Marketing Science (2008), 27(3), 417-429 Measuring long-run marketing effects and their implications for long-run marketing decisions
Bart J. Bronnenberg, Jean-Pierre Dubé, Carl F. Mela, Paulo Albuquerque, Tülin Erdem, Brett Gordon, Dominique Hanssens, Günter Hitsch, Han Hong, and Baohong Sun
Marketing Letters (2008), 19(), 367-382 An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty
Günter J. Hitsch
Marketing Science (2006), 25(1), 25-50 An Empirical Model of Advertising Dynamics
Jean-Pierre Dubé, Günter J. Hitsch, and Puneet Manchanda
Quantitative Marketing and Economics (2005), 3(), 107-144